GMV\uff08Gross Merchandise Value\uff09\u5373\u5546\u54c1\u7684\u6210\u4ea4\u603b\u989d\uff0c\u662f\u516c\u53f8\u5728\u6307\u5b9a\u65f6\u95f4\u6bb5\u5185\u7684\u9500\u552e\u603b\u989d\u3002 GMV\u5e38\u7528\u4e8e\u5e73\u53f0\u7c7b\u7684\u7535\u5546\u7f51\u7ad9\uff0c\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0cGMV\u548c\u8425\u4e1a\u6536\u5165\u7684\u533a\u522b\uff0cGMV\u4e0d\u7b49\u4e8e\u8425\u4e1a\u6536\u5165\uff08Revenue\uff09\u3002GMV\u662f\u5728\u6263\u9664\u5e94\u8ba1\u8d39\u7528\u4e4b\u524d\u8ba1\u7b97\u7684\u3002 \u5e94\u8ba1\u8d39\u7528\u5305\u62ec\u4e0e\u5e7f\u544a\/\u8425\u9500\uff0c\u8fd0\u8f93\u6210\u672c\uff0c\u6298\u6263\u548c\u9000\u8d27\u76f8\u5173\u7684\u6210\u672c\u3002<\/p>\n\n\n\n
\u53ef\u4ee5\u4f7f\u7528\u591a\u79cd\u4e0d\u540c\u7684\u65b9\u6cd5\u6765\u8ba1\u7b97\u5546\u54c1\u603b\u503c\u3002 \u6700\u7b80\u5355\u7684\u516c\u5f0f\u662f\uff1a<\/p>\n\n\n\n
\u6210\u4ea4\u603b\u989d=\u5546\u54c1\u9500\u552e\u4ef7\u683cx\u5df2\u552e\u5546\u54c1\u6570\u91cf<\/p>\n\n\n\n
\u4f7f\u7528\u4e0a\u9762\u7684\u8ba1\u7b97\uff0cGMV\u53ef\u4ee5\u770b\u4f5c\u4e5f\u4ee3\u8868\u603b\u6536\u5165\u3002 \u4f8b\u5982\uff0c\u5982\u679c\u4e00\u5bb6\u5728\u7ebf\u516c\u53f8\u4ee5\u6bcf\u672c10\u5143\u7684\u4ef7\u683c\u9500\u552e15\u672c\u7b14\u8bb0\u672c\uff0c\u90a3\u4e48GMV\u5c31\u662f150\u5143\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4e1a\u52a1\u6a21\u578b\u57fa\u4e8e\u96f6\u552e\u6a21\u578b\uff0c\u5728\u8be5\u6a21\u578b\u4e2d\uff0cGMV\u4e0d\u5305\u62ec\u6d89\u53ca\u7684\u6210\u672c\u548c\u4ea7\u54c1\u9000\u8d27\u4ea7\u751f\u7684\u8d39\u7528\u3002\u5728\u7535\u5546\u9886\u57df\uff0c\u5df2\u552e\u5546\u54c1\u6570\u91cf\u5305\u62ec\u4e86\u672a\u4ed8\u6b3e\u3001\u53d6\u6d88\u3001\u62d2\u6536\u548c\u9000\u8d27\u8ba2\u5355\u6570\u91cf\u3002GMV\u662f\u521b\u5efa\u8ba2\u5355\u7684\u91d1\u989d\u3002\u56e0\u6b64\uff0c\u66f4\u52a0\u9002\u7528\u4e8e\u7535\u5546\u5e73\u53f0\u7684GMV\u8ba1\u7b97\u516c\u5f0f\u662f\uff1a<\/p>\n\n\n\n
\u6210\u4ea4\u603b\u989d=\u9500\u552e\u989d+\u53d6\u6d88\u8ba2\u5355\u91d1\u989d+\u62d2\u6536\u8ba2\u5355\u91d1\u989d+\u9000\u8d27\u8ba2\u5355\u91d1\u989d<\/p>\n\n\n\n
\u6240\u4ee5\uff0c\u53ef\u4ee5\u7406\u89e3\u4e3a\u4ec0\u4e48\u67d0\u4e9b\u516c\u53f8\u5728\u4e1a\u52a1\u62a5\u544a\u4e2d\u7ecf\u5e38\u4f7f\u7528GMV\u8fd9\u4e00\u6307\u6807\u4e86\uff0c\u56e0\u4e3aGMV\u8981\u8fdc\u5927\u4e8e\u5b9e\u9645\u7684\u6210\u4ea4\u989d\uff0c\u6709\u5229\u4e8e\u5bf9\u5916\u5ba3\u4f20\u3002\u4f8b\u5982\uff0c\u963f\u91cc\u5df4\u5df4\u76842020\u8d22\u5e74(2019\u5e744\u6708\u52302020\u5e743\u6708)\u8d22\u62a5\u663e\u793a\uff0c\u6dd8\u5b9d\u5929\u732b\u7684GMV\u8fbe\u52306.589\u4e07\u4ebf\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f\u4e868620\u4ebf\u3002<\/p>\n\n\n\n
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GMV\u672c\u8eab\u53ef\u4ee5\u662f\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u6570\u5b57\uff0c\u53ef\u4ee5\u7528\u4f5c\u5bf9\u516c\u53f8\u6536\u76ca\u7684\u539f\u59cb\u4f30\u8ba1\uff0c\u4e5f\u53ef\u4ee5\u7528\u4f5c\u5ea6\u91cf\u6216\u672a\u7cbe\u786e\u9884\u6d4b\u589e\u957f\u7684\u529f\u80fd\u3002 \u4f46\u662f\uff0c\u8fd9\u662f\u4e00\u4e2a\u6709\u7f3a\u9677\u7684\u8bc4\u4f30\u6307\u6807\u3002\u5982\u679c\u8981\u8bc4\u4f30\u4e00\u4e2a\u516c\u53f8\u7684\u7ecf\u8425\u72b6\u51b5\u3002GMV\u6570\u636e\u5c06\u65e0\u6cd5\u63d0\u4f9b\u8db3\u591f\u7684\u8bf4\u670d\u529b\u3002 \u56e0\u4e3a\u8981\u8003\u8651\u662f\u4e0d\u53ea\u662f\u6210\u4ea4\u603b\u989d\uff0c\u8fd8\u6709\u5546\u5e97\u7684\u8bbf\u5ba2\u91cf\u3001 \u91cd\u590d\u8d2d\u4e70\u7684\u6b21\u6570\u3001\u5ba2\u5355\u4ef7\u7b49\u6307\u6807\u3002<\/p>\n\n\n\n
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