{"id":3260,"date":"2021-02-24T08:00:32","date_gmt":"2021-02-24T05:00:32","guid":{"rendered":"https:\/\/snovio.cn\/foreign-trade-wiki\/?p=3260"},"modified":"2023-02-28T12:24:34","modified_gmt":"2023-02-28T09:24:34","slug":"aarrr","status":"publish","type":"post","link":"https:\/\/snovio.com.cn\/foreign-trade-wiki\/aarrr\/","title":{"rendered":"AARRR"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"AARRR\u6982\u5ff5\">AARRR\u6982\u5ff5<\/h1>\n\n\n\n<p>AARRR\u662fAcquisition\uff08\u7528\u6237\u83b7\u53d6\uff09\u3001Activation\uff08\u7528\u6237\u6fc0\u6d3b\uff09\u3001Retention\uff08\u7528\u6237\u7559\u5b58\uff09\u3001 Referral\uff08\u83b7\u5f97\u6536\u76ca\uff09\u548cRevenue\uff08\u63a8\u8350\u4f20\u64ad\uff09\u7684\u7f29\u5199\u3002AARRR\u6a21\u578b\u662f\u7ecf\u5178\u7528\u6237\u5206\u6790\u6a21\u578b\uff0c\u5448\u5178\u578b\u7684\u6f0f\u6597\u7ed3\u6784\u3002\u4ece\u751f\u547d\u5468\u671f\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u662f\u7528\u6237\u8fdb\u5165\u5e73\u53f0\u5e76\u6700\u7ec8\u83b7\u5f97\u5546\u4e1a\u4ef7\u503c\u6240\u9700\u8981\u7684\u4e94\u4e2a\u73af\u8282\u3002\u4ef7\u503c\u4e0d\u4ec5\u76f4\u63a5\u6765\u81ea\u4e8e\u7528\u6237\u7684\u8d2d\u4e70\uff08\u6536\u5165\uff09\uff0c\u8fd8\u6765\u81ea\u4e8e\u7528\u6237\u4f5c\u4e3a\u63a8\u8350\u8005\uff08\u81ea\u8350\uff09\u548c\u5185\u5bb9\u751f\u4ea7\u8005\uff08\u7559\u5b58\uff09\u7684\u6536\u5165\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e94\u4e2a\u73af\u8282\u7684\u542b\u4e49\u5982\u4e0b\u6240\u793a\uff1a<\/p>\n\n\n\n<ul><li class=\"\">\u7528\u6237\u83b7\u53d6\uff1a\u7528\u6237\u662f\u901a\u8fc7\u4ec0\u4e48\u65b9\u5f0f\u53d1\u73b0\u6211\u4eec\u4ea7\u54c1\u6216\u516c\u53f8\u7684\uff1f<\/li><li class=\"\">\u7528\u6237\u6fc0\u6d3b\uff1a\u7528\u6237\u662f\u5426\u5728\u91c7\u53d6\u6211\u4eec\u5e0c\u671b\u4ed6\u4eec\u91c7\u53d6\u7684\u884c\u52a8\uff1f<\/li><li class=\"\">\u7528\u6237\u7559\u5b58\uff1a\u7528\u6237\u662f\u5426\u4f1a\u7ee7\u7eed\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff1f<\/li><li class=\"\">\u83b7\u5f97\u6536\u76ca\uff1a\u7528\u6237\u662f\u5426\u8db3\u591f\u559c\u6b22\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u5e76\u613f\u610f\u628a\u63a8\u8350\u7ed9\u5176\u4ed6\u4eba\uff1f<\/li><li class=\"\">\u63a8\u8350\u4f20\u64ad\uff1a\u7528\u6237\u662f\u5426\u613f\u610f\u4e3a\u6211\u4eec\u7684\u4ea7\u54c1\u4ed8\u8d39\uff1f<\/li><\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">AARRR\u6570\u636e\u6307\u6807<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u7528\u6237\u83b7\u53d6\">\u7528\u6237\u83b7\u53d6<\/h2>\n\n\n\n<p>\u8981\u60f3\u8fd0\u8425\u597d\u4ea7\u54c1\uff0c\u9996\u5148\u8981\u83b7\u53d6\u7528\u6237\u6216\u5ba3\u4f20\u7528\u6237\u3002\u4f60\u9700\u8981\u660e\u786e\u76ee\u6807\u7fa4\u4f53\uff0c\u5e76\u627e\u5230\u5e76\u5339\u914d\u4ed6\u4eec\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u9700\u8981\u5173\u6ce8\u6d41\u91cf\u3001\u8d28\u91cf\u548c\u6bcf\u4e2a\u6e20\u9053\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7b49\u56e0\u7d20\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u83b7\u53d6\u8861\u91cf\u6307\u6807<\/strong><\/p>\n\n\n\n<ul><li class=\"\">\u6e20\u9053\u89c4\u6a21\u6307\u6807\uff1a\u66dd\u5149\u91cf\u3001\u70b9\u51fb\u91cf\u3001\u4e0b\u8f7d\u91cf\u3001\u5b89\u88c5\u91cf\u3001\u6fc0\u6d3b\u91cf\uff08\u6ce8\u518c\u6fc0\u6d3b\u3001\u4e3b\u52a8\u6fc0\u6d3b\u3001\u63a8\u9001\u6fc0\u6d3b\u3001\u4ea4\u6613\u6fc0\u6d3b\uff09\u3001\u7d2f\u8ba1\u6dfb\u52a0\u91cf\u3002<\/li><li class=\"\">\u6e20\u9053\u8d28\u91cf\u6307\u6807\uff1a\u70b9\u51fb\u7387\u3001\u6fc0\u6d3b\u7387\u3001\u5b89\u88c5\u7387\u3001CPA\u7b49\u6bcf\u7528\u6237\u6210\u672c\u3001\u7528\u6237LTV\u30011\u6b21\/1\u65e5\u7528\u6237\u91cf\u3001\u7528\u6237\u65f6\u957f\u3001\u7559\u5b58\u7387\u3001\u4ed8\u8d39\u7387\u3001ARPU\u3002<\/li><\/ul>\n\n\n\n<p><strong>\u7528\u6237\u83b7\u53d6\u89e3\u51b3\u7684\u95ee\u9898<\/strong><\/p>\n\n\n\n<ul><li class=\"\">\u6e20\u9053\u8d21\u732e\u7684\u7528\u6237\u4efd\u989d<\/li><li class=\"\">\u5783\u573e\u7528\u6237\u662f\u5426\u591a<\/li><li class=\"\">\u6ce8\u518c\u8f6c\u5316\u7387\u5206\u6790<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u7528\u6237\u6fc0\u6d3b\"><strong>\u7528\u6237\u6fc0\u6d3b<\/strong><\/h2>\n\n\n\n<p>\u4e00\u65e6\u6709\u4e86\u65b0\u7528\u6237\uff0c\u4f60\u5c31\u9700\u8981\u8003\u8651\u5982\u4f55\u7559\u4f4f\u4ed6\u4eec\uff0c\u5982\u4f55\u82b1\u66f4\u591a\u7684\u65f6\u95f4\u4e0e\u4ed6\u4eec\u76f8\u5904\uff0c\u5982\u4f55\u8ba9\u7528\u6237\u66f4\u9891\u7e41\u5730\u4f7f\u7528\u4ea7\u54c1\uff0c\u8fd9\u5176\u4e2d\u5305\u62ec\u4f18\u5316\u5185\u5bb9\u3001\u4e30\u5bcc\u4ea7\u54c1\u7c7b\u522b\u3001\u63a8\u5e7f\u6d3b\u52a8\u3001\u5982\u4f55\u8ba9\u65b0\u7528\u6237\u6d3b\u8dc3\u8d77\u6765\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u6fc0\u6d3b\u7684\u8861\u91cf\u6307\u6807<\/strong><\/p>\n\n\n\n<p>PV(\u9875\u9762\u6d4f\u89c8\u91cf)\u3001UV(\u72ec\u7acb\u8bbf\u5ba2\u6570)\u3001DAU \/ WAU \/ MAU(\u65e5\u6d3b\u8dc3\u6570)\u3001DAOT(\u6bcf\u5929\u5e73\u5747\u4f7f\u7528\u65f6\u95f4)<\/p>\n\n\n\n<p><strong>\u7528\u6237\u6fc0\u6d3b\u7684\u5206\u6790\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p>\u5bf9\u5177\u4f53\u70b9\u4f4d\u8fdb\u884c\u591a\u7ef4\u5ea6\u7684\u7ec4\u5408\u5206\u6790\u3001\u7559\u5b58\u5206\u6790\u3001\u8f6c\u5316\u5206\u6790\u548c\u4e3b\u52a8\u5206\u6790\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u6fc0\u6d3b\u89e3\u51b3\u7684\u95ee\u9898<\/strong><\/p>\n\n\n\n<ul><li class=\"\">\u6838\u5fc3\u7528\u6237\u89c4\u6a21\uff08\u65e5\u6d3b\u8dc3\u5ea6\uff09\u3001\u666e\u901a\u7528\u6237\u89c4\u6a21\uff08\u5468\u6d3b\u8dc3\u5ea6\uff09\u548c\u7528\u6237\u89c4\u6a21\u7a33\u5b9a\u6027\uff08\u6708\u6d3b\u8dc3\u5ea6\uff09<\/li><li class=\"\">\u4ea7\u54c1\u6d3b\u8dc3\u7528\u6237\u6d41\u5931\u7387\u548c\u6d3b\u8dc3\u7528\u6237\u7ec6\u5206\u5206\u6790\u7684\u4f9d\u636e<\/li><li class=\"\">\u7528\u6237\u6d3b\u8dc3\u7387\u3001\u6d3b\u8dc3\u7528\u6237\u6570<\/li><li class=\"\">\u4ea7\u54c1\u8d28\u91cf\u95ee\u9898\u5206\u6790<\/li><li class=\"\">\u89c2\u5bdf\u4e0d\u540c\u65f6\u95f4\u6bb5\u7684\u5e73\u5747\u4f7f\u7528\u65f6\u95f4\uff0c\u4e86\u89e3\u4e0d\u540c\u7528\u6237\u7fa4\u4f53\u7684\u4f7f\u7528\u4e60\u60ef<\/li><li class=\"\">\u6e20\u9053\u8d28\u91cf\u6307\u6807\u4e4b\u4e00<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u7528\u6237\u7559\u5b58\">\u7528\u6237\u7559\u5b58<\/h2>\n\n\n\n<p>\u7559\u4f4f\u7528\u6237\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u7559\u4f4f\u8001\u7528\u6237\u901a\u5e38\u6bd4\u83b7\u53d6\u65b0\u7528\u6237\u4fbf\u5b9c\u5f97\u591a\u3002\u4e3a\u4e86\u9632\u6b62\u7528\u6237\u6d41\u5931\uff0c\u4f60\u9700\u8981\u4e86\u89e3\u4ed6\u4eec\u7684\u4e60\u60ef\u548c\u559c\u597d\uff0c\u5e76\u636e\u6b64\u4fee\u6539\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u7559\u5b58\u7684\u8861\u91cf\u6307\u6807<\/strong><\/p>\n\n\n\n<p>\u6b21\u65e5\u7559\u5b58\u7387\u30013\u5929\u7559\u5b58\u7387\u30017\u5929\u7559\u5b58\u7387\uff08\u65b0\u7528\u6237\u767b\u5f55+7\u5929\u7684\u6570\u91cf\u5360\u65b0\u7528\u6237\u7684\u6bd4\u4f8b\uff09\u548c30\u5929\u7559\u5b58\u7387\u3001\u65e5\u7528\u6237\u6d41\u5931\u7387\uff08\u7edf\u8ba1\u767b\u5f55\u5e94\u7528\u4f46\u968f\u540e7\u5929\u672a\u767b\u5f55\u5e94\u7528\u7684\u7528\u6237\u5360\u6bd4\uff09\u3001\u65e5\u6536\u5165\u3001\u4f7f\u7528\u95f4\u9694\u548c\u8bbf\u95ee\u7387\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u7559\u5b58\u7684\u5206\u6790\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u573a\u666f\u5206\u6790<\/p>\n\n\n\n<p><strong>\u7528\u6237\u7559\u5b58\u89e3\u51b3\u7684\u95ee\u9898<\/strong><\/p>\n\n\n\n<p>\u7559\u5b58\u7387\uff1a<\/p>\n\n\n\n<ul><li class=\"\">APP\u8d28\u91cf\u8bc4\u4f30<\/li><li class=\"\">\u7528\u6237\u8d28\u91cf\u8bc4\u4f30<\/li><li class=\"\">\u7528\u6237\u89c4\u6a21\u8861\u91cf<\/li><\/ul>\n\n\n\n<p>\u6d41\u5931\u7387\uff1a<\/p>\n\n\n\n<ul><li class=\"\">\u79ef\u6781\u7684\u7528\u6237\u751f\u547d\u5468\u671f\u5206\u6790<\/li><li class=\"\">\u6e20\u9053\u7684\u53d8\u5316<\/li><li class=\"\">\u8bc4\u4f30\u8fd0\u8425\u624b\u6bb5\u589e\u52a0\u6536\u5165\u548c\u7248\u672c\u66f4\u65b0\u5bf9\u7528\u6237\u6d41\u5931\u7684\u5f71\u54cd<\/li><li class=\"\">\u4ec0\u4e48\u65f6\u5019\u6d41\u5931\u7387\u9ad8<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u83b7\u5f97\u6536\u76ca\">\u83b7\u5f97\u6536\u76ca<\/h2>\n\n\n\n<p>\u6536\u5165\u6765\u6e90\u6709\u5f88\u591a\uff0c\u5305\u62ec\u5e94\u7528\u652f\u4ed8\u3001\u5e94\u7528\u5185\u529f\u80fd\u652f\u4ed8\u3001\u5e7f\u544a\u6536\u5165\u548c\u6d41\u91cf\u8d27\u5e01\u5316\u3002<\/p>\n\n\n\n<p><strong>\u83b7\u5f97\u6536\u76ca\u7684\u8861\u91cf\u6307\u6807<\/strong><\/p>\n\n\n\n<p>ARPU\u3001ARPPU\u3001\u4ed8\u8d39\u7387\u3001\u4ed8\u8d39\u9891\u6b21\u3001\u590d\u8d2d\u7387\u3001\u9ad8\u3001\u4e2d\u3001\u4f4e\u7528\u6237\u5206\u5e03\u7b49\u3002<\/p>\n\n\n\n<p><strong>\u83b7\u5f97\u6536\u76ca\u7684\u8861\u91cf\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u4f53\u9a8c\u5206\u6790\u3001\u4ea7\u54c1\u95ee\u9898\u5206\u6790\u3001\u9500\u552e\u589e\u957f\u5206\u6790\u3002<\/p>\n\n\n\n<p>\u4ed8\u8d39\u7387\uff08PR\u6216PUR\uff09\uff1a\u4ed8\u8d39\u7528\u6237\u4e0e\u6d3b\u8dc3\u7528\u6237\u7684\u6bd4\u4f8b\u3002<\/p>\n\n\n\n<p><strong>\u83b7\u5f97\u6536\u76ca\u7684\u89e3\u51b3\u95ee\u9898<\/strong><\/p>\n\n\n\n<p>\u901a\u8fc7ARPPU\u3001APA\u548cMPR\u7684\u7ec4\u5408\uff0c\u53ef\u4ee5\u5206\u6790\u4ed8\u8d39\u7528\u6237\u7684\u7559\u5b58\u7387\uff0c\u8be6\u7ec6\u5206\u6790\u7279\u5b9a\u4ed8\u8d39\u7fa4\u4f53\u7684\u4e8f\u635f\u60c5\u51b5\uff0c\u67e5\u770b\u4ed8\u8d39\u8d28\u91cf\u548c\u91d1\u989d\u3002<\/p>\n\n\n\n<ul><li class=\"\">\u4ed8\u8d39\u7528\u6237\u7684\u4ed8\u8d39\u80fd\u529b\u548c\u68af\u5ea6\u53d8\u5316<\/li><li class=\"\">\u4ed8\u8d39\u7528\u6237\u7684\u603b\u4f53\u4ed8\u8d39\u8d8b\u52bf\u4ee5\u53ca\u4e0d\u540c\u4ed8\u8d39\u7c7b\u522b\u4e4b\u95f4\u7684\u5dee\u5f02<\/li><li class=\"\">\u5bf9\u9cb8\u9c7c\u7528\u6237\u7684\u4ef7\u503c\u6316\u6398<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u63a8\u8350\u4f20\u64ad\">\u63a8\u8350\u4f20\u64ad<\/h2>\n\n\n\n<p>\u63a8\u8350\u4f20\u64ad\u53c8\u79f0\u53e3\u7891\u4f20\u64ad\u6216\u75c5\u6bd2\u4f20\u64ad\u3002\u8fd9\u79cd\u5e38\u89c1\u7684\u5411\u670b\u53cb\u9080\u7ea6\u597d\u793c\uff0c\u5e76\u5728\u670b\u53cb\u5708\u4e2d\u4f20\u64ad\u7684\u65b9\u5f0f\u5c31\u5c5e\u4e8e\u8fd9\u79cd\u4f20\u64ad\u65b9\u5f0f\u3002\u5176\u4e2d\u4e00\u4e2a\u91cd\u8981\u7684\u6307\u6807\u662fK\u56e0\u5b50\uff1a<\/p>\n\n\n\n<p>K=\uff08\u6bcf\u4e2a\u7528\u6237\u8054\u7cfb\u7684\u597d\u53cb\u6570\uff09*\uff08\u63a5\u53d7\u9080\u8bf7\u7684\u7528\u6237\u8f6c\u5316\u4e3a\u65b0\u7528\u6237\u7684\u6982\u7387\uff09\u3002<\/p>\n\n\n\n<p>\u5047\u8bbe\u6bcf\u4e2a\u7528\u6237\u5e73\u5747\u9080\u8bf720\u4e2a\u597d\u53cb\uff0c\u5e73\u5747\u8f6c\u5316\u7387\u4e3a10%\uff0c\u5219K=20\u00d710%=2\u3002\u5982\u679c\u5927\u4e8e1\uff0c\u8bf4\u660e\u7528\u6237\u6570\u91cf\u5728\u589e\u52a0\u3002\u8be5\u65b9\u6cd5\u6210\u672c\u4f4e\u3001\u6548\u679c\u597d\uff0c\u5176\u552f\u4e00\u7684\u524d\u63d0\u662f\uff1a\u4ea7\u54c1\u672c\u8eab\u5f97\u8db3\u591f\u597d\u3001\u6709\u826f\u597d\u7684\u53e3\u7891\u3002\u4ece\u63a8\u8350\u4f20\u64ad\u5230\u91cd\u65b0\u83b7\u5f97\u65b0\u7528\u6237\uff0c\u5176\u8fd0\u4f5c\u8f68\u8ff9\u5c06\u5448\u65cb\u5f0f\u4e0a\u5347\u5f0f\u3002<\/p>\n\n\n\n<p><strong>\u63a8\u8350\u4f20\u64ad\u7684\u8861\u91cf\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p>\u6d41\u5931\u9884\u8b66\u5206\u6790\u3001\u7528\u6237\u6fc0\u6d3b\u5206\u6790\u3001\u652f\u4ed8\u51b3\u7b56\u5206\u6790\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AARRR\u6982\u5ff5 AARRR\u662fAcquisition\uff08\u7528\u6237\u83b7\u53d6\uff09\u3001Activation\uff08\u7528\u6237\u6fc0\u6d3b\uff09\u3001Retention\uff08\u7528\u6237\u7559\u5b58\uff09\u3001 Referral\uff08\u83b7\u5f97\u6536\u76ca\uff09\u548cRevenue\uff08\u63a8\u8350\u4f20\u64ad\uff09\u7684\u7f29\u5199\u3002AARRR\u6a21\u578b\u662f\u7ecf\u5178\u7528\u6237\u5206\u6790\u6a21\u578b\uff0c\u5448\u5178\u578b\u7684\u6f0f\u6597\u7ed3\u6784\u3002\u4ece\u751f\u547d\u5468\u671f\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u662f\u7528\u6237\u8fdb\u5165\u5e73\u53f0\u5e76\u6700\u7ec8\u83b7\u5f97\u5546\u4e1a\u4ef7\u503c\u6240\u9700\u8981\u7684\u4e94\u4e2a\u73af\u8282\u3002\u4ef7\u503c\u4e0d\u4ec5\u76f4\u63a5\u6765\u81ea\u4e8e\u7528\u6237\u7684\u8d2d\u4e70\uff08\u6536\u5165\uff09\uff0c\u8fd8\u6765\u81ea\u4e8e\u7528\u6237\u4f5c\u4e3a\u63a8\u8350\u8005\uff08\u81ea\u8350\uff09\u548c\u5185\u5bb9\u751f\u4ea7\u8005\uff08\u7559\u5b58\uff09\u7684\u6536\u5165\u3002 \u8fd9\u4e94\u4e2a\u73af\u8282\u7684\u542b\u4e49\u5982\u4e0b\u6240\u793a\uff1a \u7528\u6237\u83b7\u53d6\uff1a\u7528\u6237\u662f\u901a\u8fc7\u4ec0\u4e48\u65b9\u5f0f\u53d1\u73b0\u6211\u4eec\u4ea7\u54c1\u6216\u516c\u53f8\u7684\uff1f \u7528\u6237\u6fc0\u6d3b\uff1a\u7528\u6237\u662f\u5426\u5728\u91c7\u53d6\u6211\u4eec\u5e0c\u671b\u4ed6\u4eec\u91c7\u53d6\u7684\u884c\u52a8\uff1f \u7528\u6237\u7559\u5b58\uff1a\u7528\u6237\u662f\u5426\u4f1a\u7ee7\u7eed\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff1f \u83b7\u5f97\u6536\u76ca\uff1a\u7528\u6237\u662f\u5426\u8db3\u591f\u559c\u6b22\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u5e76\u613f\u610f\u628a\u63a8\u8350\u7ed9\u5176\u4ed6\u4eba\uff1f \u63a8\u8350\u4f20\u64ad\uff1a\u7528\u6237\u662f\u5426\u613f\u610f\u4e3a\u6211\u4eec\u7684\u4ea7\u54c1\u4ed8\u8d39\uff1f AARRR\u6570\u636e\u6307\u6807 \u7528\u6237\u83b7\u53d6 \u8981\u60f3\u8fd0\u8425\u597d\u4ea7\u54c1\uff0c\u9996\u5148\u8981\u83b7\u53d6\u7528\u6237\u6216\u5ba3\u4f20\u7528\u6237\u3002\u4f60\u9700\u8981\u660e\u786e\u76ee\u6807\u7fa4\u4f53\uff0c\u5e76\u627e\u5230\u5e76\u5339\u914d\u4ed6\u4eec\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u9700\u8981\u5173\u6ce8\u6d41\u91cf\u3001\u8d28\u91cf\u548c\u6bcf\u4e2a\u6e20\u9053\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7b49\u56e0\u7d20\u3002 \u7528\u6237\u83b7\u53d6\u8861\u91cf\u6307\u6807 \u6e20\u9053\u89c4\u6a21\u6307\u6807\uff1a\u66dd\u5149\u91cf\u3001\u70b9\u51fb\u91cf\u3001\u4e0b\u8f7d\u91cf\u3001\u5b89\u88c5\u91cf\u3001\u6fc0\u6d3b\u91cf\uff08\u6ce8\u518c\u6fc0\u6d3b\u3001\u4e3b\u52a8\u6fc0\u6d3b\u3001\u63a8\u9001\u6fc0\u6d3b\u3001\u4ea4\u6613\u6fc0\u6d3b\uff09\u3001\u7d2f\u8ba1\u6dfb\u52a0\u91cf\u3002 \u6e20\u9053\u8d28\u91cf\u6307\u6807\uff1a\u70b9\u51fb\u7387\u3001\u6fc0\u6d3b\u7387\u3001\u5b89\u88c5\u7387\u3001CPA\u7b49\u6bcf\u7528\u6237\u6210\u672c\u3001\u7528\u6237LTV\u30011\u6b21\/1\u65e5\u7528\u6237\u91cf\u3001\u7528\u6237\u65f6\u957f\u3001\u7559\u5b58\u7387\u3001\u4ed8\u8d39\u7387\u3001ARPU\u3002 \u7528\u6237\u83b7\u53d6\u89e3\u51b3\u7684\u95ee\u9898 \u6e20\u9053\u8d21\u732e\u7684\u7528\u6237\u4efd\u989d \u5783\u573e\u7528\u6237\u662f\u5426\u591a \u6ce8\u518c\u8f6c\u5316\u7387\u5206\u6790 \u7528\u6237\u6fc0\u6d3b \u4e00\u65e6\u6709\u4e86\u65b0\u7528\u6237\uff0c\u4f60\u5c31\u9700\u8981\u8003\u8651\u5982\u4f55\u7559\u4f4f\u4ed6\u4eec\uff0c\u5982\u4f55\u82b1\u66f4\u591a\u7684\u65f6\u95f4\u4e0e\u4ed6\u4eec\u76f8\u5904\uff0c\u5982\u4f55\u8ba9\u7528\u6237\u66f4\u9891\u7e41\u5730\u4f7f\u7528\u4ea7\u54c1\uff0c\u8fd9\u5176\u4e2d\u5305\u62ec\u4f18\u5316\u5185\u5bb9\u3001\u4e30\u5bcc\u4ea7\u54c1\u7c7b\u522b\u3001\u63a8\u5e7f\u6d3b\u52a8\u3001\u5982\u4f55\u8ba9\u65b0\u7528\u6237\u6d3b\u8dc3\u8d77\u6765\u7b49\u3002 \u7528\u6237\u6fc0\u6d3b\u7684\u8861\u91cf\u6307\u6807 PV(\u9875\u9762\u6d4f\u89c8\u91cf)\u3001UV(\u72ec\u7acb\u8bbf\u5ba2\u6570)\u3001DAU \/ WAU \/ MAU(\u65e5\u6d3b\u8dc3\u6570)\u3001DAOT(\u6bcf\u5929\u5e73\u5747\u4f7f\u7528\u65f6\u95f4) \u7528\u6237\u6fc0\u6d3b\u7684\u5206\u6790\u65b9\u6cd5 \u5bf9\u5177\u4f53\u70b9\u4f4d\u8fdb\u884c\u591a\u7ef4\u5ea6\u7684\u7ec4\u5408\u5206\u6790\u3001\u7559\u5b58\u5206\u6790\u3001\u8f6c\u5316\u5206\u6790\u548c\u4e3b\u52a8\u5206\u6790\u3002 \u7528\u6237\u6fc0\u6d3b\u89e3\u51b3\u7684\u95ee\u9898 \u6838\u5fc3\u7528\u6237\u89c4\u6a21\uff08\u65e5\u6d3b\u8dc3\u5ea6\uff09\u3001\u666e\u901a\u7528\u6237\u89c4\u6a21\uff08\u5468\u6d3b\u8dc3\u5ea6\uff09\u548c\u7528\u6237\u89c4\u6a21\u7a33\u5b9a\u6027\uff08\u6708\u6d3b\u8dc3\u5ea6\uff09 \u4ea7\u54c1\u6d3b\u8dc3\u7528\u6237\u6d41\u5931\u7387\u548c\u6d3b\u8dc3\u7528\u6237\u7ec6\u5206\u5206\u6790\u7684\u4f9d\u636e \u7528\u6237\u6d3b\u8dc3\u7387\u3001\u6d3b\u8dc3\u7528\u6237\u6570 \u4ea7\u54c1\u8d28\u91cf\u95ee\u9898\u5206\u6790 \u89c2\u5bdf\u4e0d\u540c\u65f6\u95f4\u6bb5\u7684\u5e73\u5747\u4f7f\u7528\u65f6\u95f4\uff0c\u4e86\u89e3\u4e0d\u540c\u7528\u6237\u7fa4\u4f53\u7684\u4f7f\u7528\u4e60\u60ef \u6e20\u9053\u8d28\u91cf\u6307\u6807\u4e4b\u4e00 \u7528\u6237\u7559\u5b58 \u7559\u4f4f\u7528\u6237\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u7559\u4f4f\u8001\u7528\u6237\u901a\u5e38\u6bd4\u83b7\u53d6\u65b0\u7528\u6237\u4fbf\u5b9c\u5f97\u591a\u3002\u4e3a\u4e86\u9632\u6b62\u7528\u6237\u6d41\u5931\uff0c\u4f60\u9700\u8981\u4e86\u89e3\u4ed6\u4eec\u7684\u4e60\u60ef\u548c\u559c\u597d\uff0c\u5e76\u636e\u6b64\u4fee\u6539\u4f60\u7684\u4ea7\u54c1\u3002 \u7528\u6237\u7559\u5b58\u7684\u8861\u91cf\u6307\u6807 \u6b21\u65e5\u7559\u5b58\u7387\u30013\u5929\u7559\u5b58\u7387\u30017\u5929\u7559\u5b58\u7387\uff08\u65b0\u7528\u6237\u767b\u5f55+7\u5929\u7684\u6570\u91cf\u5360\u65b0\u7528\u6237\u7684\u6bd4\u4f8b\uff09\u548c30\u5929\u7559\u5b58\u7387\u3001\u65e5\u7528\u6237\u6d41\u5931\u7387\uff08\u7edf\u8ba1\u767b\u5f55\u5e94\u7528\u4f46\u968f\u540e7\u5929\u672a\u767b\u5f55\u5e94\u7528\u7684\u7528\u6237\u5360\u6bd4\uff09\u3001\u65e5\u6536\u5165\u3001\u4f7f\u7528\u95f4\u9694\u548c\u8bbf\u95ee\u7387\u3002 \u7528\u6237\u7559\u5b58\u7684\u5206\u6790\u65b9\u6cd5 \u7528\u6237\u573a\u666f\u5206\u6790 \u7528\u6237\u7559\u5b58\u89e3\u51b3\u7684\u95ee\u9898 \u7559\u5b58\u7387\uff1a APP\u8d28\u91cf\u8bc4\u4f30 \u7528\u6237\u8d28\u91cf\u8bc4\u4f30 \u7528\u6237\u89c4\u6a21\u8861\u91cf \u6d41\u5931\u7387\uff1a \u79ef\u6781\u7684\u7528\u6237\u751f\u547d\u5468\u671f\u5206\u6790 \u6e20\u9053\u7684\u53d8\u5316 \u8bc4\u4f30\u8fd0\u8425\u624b\u6bb5\u589e\u52a0\u6536\u5165\u548c\u7248\u672c\u66f4\u65b0\u5bf9\u7528\u6237\u6d41\u5931\u7684\u5f71\u54cd \u4ec0\u4e48\u65f6\u5019\u6d41\u5931\u7387\u9ad8 \u83b7\u5f97\u6536\u76ca \u6536\u5165\u6765\u6e90\u6709\u5f88\u591a\uff0c\u5305\u62ec\u5e94\u7528\u652f\u4ed8\u3001\u5e94\u7528\u5185\u529f\u80fd\u652f\u4ed8\u3001\u5e7f\u544a\u6536\u5165\u548c\u6d41\u91cf\u8d27\u5e01\u5316\u3002 \u83b7\u5f97\u6536\u76ca\u7684\u8861\u91cf\u6307\u6807 ARPU\u3001ARPPU\u3001\u4ed8\u8d39\u7387\u3001\u4ed8\u8d39\u9891\u6b21\u3001\u590d\u8d2d\u7387\u3001\u9ad8\u3001\u4e2d\u3001\u4f4e\u7528\u6237\u5206\u5e03\u7b49\u3002 \u83b7\u5f97\u6536\u76ca\u7684\u8861\u91cf\u65b9\u6cd5 \u7528\u6237\u4f53\u9a8c\u5206\u6790\u3001\u4ea7\u54c1\u95ee\u9898\u5206\u6790\u3001\u9500\u552e\u589e\u957f\u5206\u6790\u3002 \u4ed8\u8d39\u7387\uff08PR\u6216PUR\uff09\uff1a\u4ed8\u8d39\u7528\u6237\u4e0e\u6d3b\u8dc3\u7528\u6237\u7684\u6bd4\u4f8b\u3002 \u83b7\u5f97\u6536\u76ca\u7684\u89e3\u51b3\u95ee\u9898 \u901a\u8fc7ARPPU\u3001APA\u548cMPR\u7684\u7ec4\u5408\uff0c\u53ef\u4ee5\u5206\u6790\u4ed8\u8d39\u7528\u6237\u7684\u7559\u5b58\u7387\uff0c\u8be6\u7ec6\u5206\u6790\u7279\u5b9a\u4ed8\u8d39\u7fa4\u4f53\u7684\u4e8f\u635f\u60c5\u51b5\uff0c\u67e5\u770b\u4ed8\u8d39\u8d28\u91cf\u548c\u91d1\u989d\u3002 \u4ed8\u8d39\u7528\u6237\u7684\u4ed8\u8d39\u80fd\u529b\u548c\u68af\u5ea6\u53d8\u5316 \u4ed8\u8d39\u7528\u6237\u7684\u603b\u4f53\u4ed8\u8d39\u8d8b\u52bf\u4ee5\u53ca\u4e0d\u540c\u4ed8\u8d39\u7c7b\u522b\u4e4b\u95f4\u7684\u5dee\u5f02 \u5bf9\u9cb8\u9c7c\u7528\u6237\u7684\u4ef7\u503c\u6316\u6398 \u63a8\u8350\u4f20\u64ad \u63a8\u8350\u4f20\u64ad\u53c8\u79f0\u53e3\u7891\u4f20\u64ad\u6216\u75c5\u6bd2\u4f20\u64ad\u3002\u8fd9\u79cd\u5e38\u89c1\u7684\u5411\u670b\u53cb\u9080\u7ea6\u597d\u793c\uff0c\u5e76\u5728\u670b\u53cb\u5708\u4e2d\u4f20\u64ad\u7684\u65b9\u5f0f\u5c31\u5c5e\u4e8e\u8fd9\u79cd\u4f20\u64ad\u65b9\u5f0f\u3002\u5176\u4e2d\u4e00\u4e2a\u91cd\u8981\u7684\u6307\u6807\u662fK\u56e0\u5b50\uff1a K=\uff08\u6bcf\u4e2a\u7528\u6237\u8054\u7cfb\u7684\u597d\u53cb\u6570\uff09*\uff08\u63a5\u53d7\u9080\u8bf7\u7684\u7528\u6237\u8f6c\u5316\u4e3a\u65b0\u7528\u6237\u7684\u6982\u7387\uff09\u3002 \u5047\u8bbe\u6bcf\u4e2a\u7528\u6237\u5e73\u5747\u9080\u8bf720\u4e2a\u597d\u53cb\uff0c\u5e73\u5747\u8f6c\u5316\u7387\u4e3a10%\uff0c\u5219K=20\u00d710%=2\u3002\u5982\u679c\u5927\u4e8e1\uff0c\u8bf4\u660e\u7528\u6237\u6570\u91cf\u5728\u589e\u52a0\u3002\u8be5\u65b9\u6cd5\u6210\u672c\u4f4e\u3001\u6548\u679c\u597d\uff0c\u5176\u552f\u4e00\u7684\u524d\u63d0\u662f\uff1a\u4ea7\u54c1\u672c\u8eab\u5f97\u8db3\u591f\u597d\u3001\u6709\u826f\u597d\u7684\u53e3\u7891\u3002\u4ece\u63a8\u8350\u4f20\u64ad\u5230\u91cd\u65b0\u83b7\u5f97\u65b0\u7528\u6237\uff0c\u5176\u8fd0\u4f5c\u8f68\u8ff9\u5c06\u5448\u65cb\u5f0f\u4e0a\u5347\u5f0f\u3002 \u63a8\u8350\u4f20\u64ad\u7684\u8861\u91cf\u65b9\u6cd5 \u6d41\u5931\u9884\u8b66\u5206\u6790\u3001\u7528\u6237\u6fc0\u6d3b\u5206\u6790\u3001\u652f\u4ed8\u51b3\u7b56\u5206\u6790\u3002<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[],"_links":{"self":[{"href":"https:\/\/snovio.com.cn\/foreign-trade-wiki\/wp-json\/wp\/v2\/posts\/3260"}],"collection":[{"href":"https:\/\/snovio.com.cn\/foreign-trade-wiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snovio.com.cn\/foreign-trade-wiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snovio.com.cn\/foreign-trade-wiki\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/snovio.com.cn\/foreign-trade-wiki\/wp-json\/wp\/v2\/comments?post=3260"}],"version-history":[{"count":0,"href":"https:\/\/snovio.com.cn\/foreign-trade-wiki\/wp-json\/wp\/v2\/posts\/3260\/revisions"}],"wp:attachment":[{"href":"https:\/\/snovio.com.cn\/foreign-trade-wiki\/wp-json\/wp\/v2\/media?parent=3260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snovio.com.cn\/foreign-trade-wiki\/wp-json\/wp\/v2\/categories?post=3260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snovio.com.cn\/foreign-trade-wiki\/wp-json\/wp\/v2\/tags?post=3260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}