催款邮件怎么写比较好（实用技巧与英文范文）

在外贸业务中，催款邮件 是一项必须面对的工作。写得过硬可能导致客户反感，写得过软又容易被忽视。

一封合适的催款邮件，既要体现专业和礼貌，也要明确表达付款要求。

催款邮件的重要性

保障资金安全

外贸交易普遍存在账期风险，如果货款长期拖欠，企业资金链会受到冲击。

通过及时、得体的催款邮件，可以有效督促客户付款，确保资金快速回笼，保持现金流稳定。

体现专业度

一封规范的催款邮件，不仅仅是付款提醒，更是企业专业管理流程的体现。

使用清晰的结构、礼貌的表达和准确的金额/日期，能让客户感受到你们的规范和可靠。

维护客户关系

催款不是单纯的“要钱”，而是沟通与合作的一部分。

合理的语气和表达方式，既能传达付款的紧迫性，又能维持合作的氛围。

处理得当，客户会认为这是正常的商业流程，不会产生反感。

📌 小结：

催款邮件的作用不止是 收回货款，更是 维护客户关系、提升企业形象 的关键环节。

催款邮件的基本结构

一封有效的催款邮件，应当简洁、专业，并包含以下六个部分：

1. 主题(Subject Line)

简洁明了，客户一眼就能看出邮件目的。

推荐加入 Invoice/Order 编号，方便客户查找。

• 示例：
• “Friendly Reminder: Invoice #12345 Due”
• “Payment Reminder for Order [PO Number]”
• “Urgent: Outstanding Payment for Invoice #67890”

2. 开头问候(Greeting)

保持礼貌，先建立友好氛围，再进入正题。

• 示例：
• “Hope this email finds you well.”
• “We sincerely appreciate your business.”
• “It was a pleasure working with you on the recent order.”

3. 说明背景(Context)

清楚说明哪张发票或订单尚未付款。

必须包含 发票号、金额、到期日，避免模糊。

• 示例：
• “This is a kind reminder regarding invoice #12345 for USD 5,000, which was due on [date].”
• “As of today, the payment for order #45678 remains outstanding.”

4. 表达请求(Request for Payment)

明确提出付款请求，语气要坚定但专业。

• 示例：
• “We kindly ask you to arrange the payment at your earliest convenience.”
• “We would appreciate it if the payment could be settled within this week.”

5. 提供支持(Offer Help)

表达理解，给客户留有余地，避免让对方感到被逼迫。

• 示例：
• “If you have already made the payment, please disregard this message.”
• “Should you have any issues with the invoice, feel free to contact us.”
• “If you need an updated invoice copy, we will be glad to resend it.”

6. 结尾(Closing & Signature)

以礼貌和积极的语气收尾，强调合作关系。

• 示例：
• “Thank you for your prompt attention to this matter.”
• “Looking forward to your reply.”
• “Best regards, [Your Name]”
• 签名内容：全名、职位、公司、邮箱、电话、网站。

📌 小结：

催款邮件要 专业、简洁、清晰，避免客户产生抵触情绪。六个部分缺一不可，其中 Context(背景)和 Request(请求) 是最核心的内容。

英文催款邮件范例

📌 模板一：礼貌提醒版(初次催款)

适用场景：发票刚刚到期，客户可能只是忘记付款。

Subject: Friendly Reminder: Invoice #12345 Due

Dear [Client Name],

Hope this email finds you well.

This is a kind reminder regarding invoice #12345 for USD 5,000, which was due on [date].

We kindly ask you to arrange the payment at your earliest convenience.

If you have already made the payment, please disregard this message.

Should you have any questions or need the invoice copy again, feel free to contact us.

Thank you for your prompt attention to this matter.

Best regards,

[Your Full Name]

[Your Job Title]

[Your Company Name]

[Your Contact Information]

📌 模板二：坚定提醒版(逾期较久)

适用场景：发票逾期较久，需要更强烈地表达付款请求。

Subject: Urgent Payment Reminder – Invoice #12345

Dear [Client Name],

As of today, the payment for invoice #12345 (USD 5,000, due on [date]) remains outstanding.

We would highly appreciate it if the payment could be arranged no later than [new deadline].

Please let us know immediately if there are any issues preventing the payment, so that we can find a solution together.

We kindly request your urgent attention to settle this matter.

Best regards,

[Your Full Name]

[Your Job Title]

[Your Company Name]

[Your Contact Information]

📌 模板三：最后通知版(强硬催款)

适用场景：多次提醒无果，需要明确告知后果。

Subject: Final Notice: Outstanding Payment for Invoice #12345

Dear [Client Name],

This is our final reminder regarding invoice #12345 (USD 5,000), which has been overdue since [date].

Despite our previous reminders, the payment is still pending.

We must kindly inform you that if the payment is not received by [final deadline], we will have to consider further actions, including suspending future deliveries or seeking legal assistance.

We sincerely hope to resolve this matter amicably and continue our cooperation.

Please treat this as a matter of urgency.

Best regards,

[Your Full Name]

[Your Job Title]

[Your Company Name]

[Your Contact Information]

📌 使用建议：

1. 先礼后严：第一封保持礼貌，如果没回应再逐步加强语气。
2. 保留证据：邮件要留存，方便后续法律维权。
3. 灵活调整：金额大小、合作关系、客户信用不同，催款语气也要调整。

写催款邮件的实用技巧

1.先礼后严

• 第一封邮件应以礼貌、提醒为主，避免一开始就用强硬语气。
• 如果客户仍未回应，可在第二封或第三封逐渐加重语气，体现专业但不失分寸。

2.控制字数

• 邮件建议 150 词左右，突出发票号、金额、到期日和付款请求。
• 简洁明了比冗长的解释更容易让客户快速理解重点。

3.保持专业

• 避免带有情绪化或责备的表达，比如 “You ignored our messages”。
• 推荐使用中性、专业的语言，例如 “We kindly remind you” 或 “Your urgent attention is required”。

4.多渠道结合

• 如果客户未回复邮件，可以通过 WhatsApp、LinkedIn、电话 等其他渠道跟进。
• 多渠道沟通既能提高效率，也能避免“客户没看到邮件”的情况。

5.留有余地

• 在邮件中给客户合理解释或协商的机会。
• 例如：“Should you have any difficulties with the payment, please let us know so we can find a solution together.”
• 这种方式能在 维护合作关系 的同时，提升回款成功率。

📌 小结：

催款邮件写作的核心是 礼貌 + 简洁 + 专业 + 灵活。

通过 分阶段催款 + 多渠道沟通，不仅能提高收款效率，还能避免伤害客户关系。

📌 三步催款流程总结

第一步：礼貌提醒(到期后 1–7 天)

• 语气：礼貌、轻松
• 重点：提醒付款到期，客户若已付款可忽略
• 示例表达：
• “This is a kind reminder regarding invoice #12345…”
• “If you have already made the payment, please disregard this message.”

第二步：坚定提醒(逾期 7–20 天)

• 语气：专业、明确
• 重点：强调付款已逾期，要求尽快付款
• 示例表达：
• “As of today, the payment for invoice #12345 remains outstanding.”
• “We would highly appreciate it if the payment could be arranged no later than [date].”

第三步：最后通知(逾期 20+ 天)

• 语气：严肃、强硬但保持专业
• 重点：设定最终期限，明确说明可能后果
• 示例表达：
• “This is our final reminder regarding invoice #12345.”
• “If the payment is not received by [final deadline], we will have to consider further actions.”

📌 技巧补充：

• 每封邮件控制在 150–200 词以内。
• 保留所有邮件记录，必要时可作为法律证据。
• 如果金额较大或客户长期拖延，建议结合电话/律师函等方式。

结论

催款邮件写得好，能 维护客户关系，同时 保障资金安全。

记住三大关键点：礼貌、清晰、及时。

这样，既能让客户理解和配合，又能确保业务顺利进行。

👉 建议准备 三套催款邮件模板(初次提醒、逾期提醒、最后通知)，根据情况灵活使用。