展会是外贸获客的重要渠道，但 关键不在展会上聊了什么，而在后续如何跟进客户。
一封专业的英文跟进邮件，能让你在众多供应商中脱颖而出，增加成交机会。
展会后跟进客户的重要性
避免被遗忘
- 在展会上，客户往往会接触几十甚至上百家供应商。
- 如果没有及时跟进邮件，你可能会被快速遗忘，甚至和竞争对手混淆。
强化记忆与印象
- 一封专业的跟进邮件可以提醒客户“你是谁”，以及在展会现场聊过什么产品。
- 借此机会再次强调你的核心产品和优势。
补充资料与细节
- 展会现场交流时间有限，客户不可能记下所有细节。
- 在跟进邮件中附上 产品目录、报价单、公司介绍，让客户能更系统地了解你。
提升成交可能性
- 通过邮件延续沟通，可以推动客户进入下一步，比如 索样、询价、下单。
- 没有后续联系，展会收获的潜在客户名单就会大打折扣。
体现专业与效率
- 展会结束后 1–3 天内发出跟进邮件，展示你的专业度和执行力。
- 客户会更倾向与反应迅速、沟通顺畅的供应商合作。
📌 小结：
展会只是客户开发的第一步，真正决定能否拿下订单的关键在于 展会后的及时跟进。
展会后英文跟进邮件的基本结构
一封有效的展会跟进邮件通常由 六个关键部分组成，每一步都需要简洁明确，突出重点。
1. 主题(Subject Line)
客户第一眼看到的就是主题，必须简短清晰，包含展会名或产品关键词。
- 示例：
- “Follow-up from Canton Fair – [Your Company/Your Product]”
- “Nice meeting you at [Exhibition Name]”
- “Quotation for [Product] – Follow-up from [Exhibition]”
2. 开头问候(Greeting)
礼貌寒暄 + 提醒客户展会交谈的背景。
- 示例：
- “It was a pleasure meeting you at [Exhibition].”
- “Thank you for visiting our booth at [Exhibition].”
- “I hope you enjoyed the exhibition and found it fruitful.”
3. 自我介绍(Introduction)
简要介绍自己和公司，并提到在展会上交谈的产品或话题。
- 示例：
- “I’m [Name] from [Company], specializing in [Product]. We had a discussion about [topic] during the exhibition.”
- “As we discussed at the Canton Fair, our company focuses on [industry/product].”
4. 价值主张(Value Proposition)
再次强调产品优势、认证和合作价值，突出差异化。
- 示例：
- “Our [Product] is certified with CE/FDA, and we can ensure stable quality with competitive pricing.”
- “We have over 10 years of experience in [industry], working with clients from [markets].”
5. 行动号召(CTA)
明确告诉客户下一步可以做什么，避免邮件读完没有方向。
- 示例：
- “Please find attached our catalog for your reference.”
- “Would you be interested in receiving a quotation for [product]?”
- “Let’s schedule a call next week to discuss details.”
6. 结尾与签名(Closing & Signature)
用礼貌的方式收尾，并留下完整的联系方式。
- 示例：
- “Looking forward to your reply.”
- “We remain at your disposal for any additional information.”
- 签名信息：姓名、职位、公司名、邮箱、电话、公司网站。
📌 小技巧：
- 邮件控制在 150–200 词以内，突出重点。
- 附件不要太大，推荐附上 产品目录 PDF 或报价表。
- 用客户熟悉的展会名作为连接点，更容易唤起记忆。
展会后英文跟进邮件范例
📌 范文一：初次跟进(展会结束后 1–3 天内发送)
Subject: Follow-up from Canton Fair – Eco-friendly Packaging Solutions
Dear [Client Name],
It was a pleasure meeting you at the Canton Fair last week.
I’m [Your Name] from [Your Company], specializing in eco-friendly packaging products. During our conversation, you mentioned your interest in biodegradable food containers.
Please find attached our latest catalog and price list for your reference.
We would be glad to provide samples if needed, and we are confident our products can support your business goals.
Looking forward to your reply.
Best regards,
[Your Full Name]
[Your Job Title]
[Your Company Name]
Email: [Your Email]
Phone/WhatsApp: [Your Number]
Website: [Your Website]
📌 范文二：二次跟进(客户未回复，或需发送报价)
Subject: Quotation for [Product] – Follow-up from [Exhibition]
Dear [Client Name],
Hope this email finds you well. I’m following up regarding our discussion at [Exhibition].
As promised, I have prepared a quotation for [Product], based on your requested quantity. Please find the details attached.
If convenient, we would be happy to arrange a call next week to go through the details and discuss your requirements further.
Kindly let me know your thoughts at your earliest convenience.
Best regards,
[Your Full Name]
[Your Job Title]
[Your Company Name]
Email: [Your Email]
Phone/WhatsApp: [Your Number]
Website: [Your Website]
📌 小建议：
- 初次跟进要 简洁 + 提醒身份 + 附资料。
- 二次跟进要 礼貌 + 重申价值 + 明确下一步。
- 如果仍无回复，可以加上 节日问候/优惠信息 作为第三次跟进切入点。
📌 范文三：第三次跟进(长期未回复/保持联系)
Subject: Staying in touch – [Your Company/Product]
Dear [Client Name],
I hope everything is going well with you and your business.
I wanted to follow up regarding our previous emails after [Exhibition Name].
We understand you may be busy at the moment, so I won’t take too much of your time.
If you are still interested in [Product], we’d be glad to support you with samples, quotations, or any further details you may need.
If now is not the right time, no problem at all — we will be happy to stay in touch and keep you updated with our latest catalog and product news.
Wishing you continued success, and I look forward to hearing from you whenever it’s convenient.
Best regards,
[Your Full Name]
[Your Job Title]
[Your Company Name]
Email: [Your Email]
Phone/WhatsApp: [Your Number]
Website: [Your Website]
📌 使用场景建议：
- 第一次跟进 → 强调展会和产品资料。
- 第二次跟进 → 重点放在报价、下一步行动。
- 第三次跟进 → 放轻语气，不逼单，转为保持联系，避免客户反感。
这样，你就有了一整套 展会后跟进邮件三步走模板。
实用技巧与注意事项
展会后的邮件跟进是一场“速度 + 专业 + 细节”的较量，以下几点能大大提升回复率和客户好感度：
邮件尽快发出
- 最佳时间是展会结束后 1–3 天内。
- 越快跟进，客户越容易记得你和展会上的交流细节。
个性化表达
- 在邮件中加入客户 公司名称、采购方向、展会上的对话内容。
- 这样能让客户清楚感受到邮件是专门写给他的，而不是群发模板。
附件支持
- 附上 产品目录、报价单、公司介绍或名片扫描，帮助客户快速回忆。
- 文件最好是 PDF，兼容性好且不易篡改。
避免过长
- 邮件控制在 150–200 词，突出重点，客户才愿意读完。
- 使用短段落和列表，方便在手机端阅读。
多轮跟进
- 如果客户 1 周未回复，可再次跟进，保持礼貌与耐心。
- 第二封邮件可以附上报价，第三封则转换为保持联系，避免给客户压力。
保持专业语气
- 开头和结尾都要有客套话，语气既要礼貌，又要直接。
- 避免过于随意(如“Hi friend”)或过度推销。
📌 小结：
展会后的跟进邮件，快速 + 简洁 + 个性化 是核心原则;通过 多轮、耐心、专业 的沟通，才能把潜在客户转化为真实订单。
结论
展会后的跟进邮件是 把潜在客户变成真实订单的关键一步。
通过简洁、专业、个性化的英文邮件，你能在客户心中建立清晰的形象，增加成交机会。
👉 行动建议：准备一份展会后跟进邮件模板库，分为初次跟进、报价跟进、样品跟进，灵活使用，提升外贸获客效率。
