外贸开发信英文100例：提升回复率的实用模板

在外贸业务中，开发信往往是敲开客户大门的第一步。
但很多新人写出来的邮件，要么过长冗余，要么太模板化，难以得到客户回复。
本文将带来 外贸开发信英文100个实用例句，覆盖不同场景，帮助你快速上手。

外贸开发信的基本要素

• 主题（Subject Line） 
  • 简短有力，一眼让客户明白你是谁、想要什么。 
  • 避免过度营销的词汇（如“best price”、“urgent”），以免进垃圾箱。 
  • 示例：“High-Quality Bamboo Products – Reliable Supplier from China” 
• 开头寒暄（Greeting） 
  • 简洁得体，展现尊重和礼貌。 
  • 常见表达：“Hope this email finds you well.” / “I trust this message reaches you in good health.” 
• 自我介绍（Introduction） 
  • 用 1–2 句话介绍公司背景与行业经验。 
  • 示例：“I’m [Name] from [Company], a manufacturer specializing in [Product] with over 10 years of export experience.” 
• 价值主张（Value Proposition） 
  • 核心是告诉客户：“为什么选择你？” 
  • 强调产品优势、认证资质、合作价值。 
  • 示例：“Our products are CE-certified and widely used in the [industry], ensuring stable quality and competitive pricing.” 
• 行动呼吁（CTA） 
  • 引导客户下一步动作，避免邮件没有明确目的。 
  • 示例： 
    • “Could you please confirm if you are interested in receiving a quotation?” 
    • “Shall we schedule a call to discuss further?” 
• 结尾与签名（Closing & Signature） 
  • 保持礼貌与专业。 
  • 示例：“Looking forward to your reply. Best regards, [Name]” 
  • 签名应包含：姓名、公司名称、职位、联系方式（电话/邮箱/网站/LinkedIn）。

英文开发信常用开头语（10例）

1. Hope this email finds you well.
   （最常见且通用的开场，适合任何场景） 
2. I’m reaching out to introduce our [product].
   （直截了当，快速进入主题） 
3. We specialize in [industry] and believe our solutions may fit your needs.
   （强调行业专业度，建立信任） 
4. It’s my pleasure to get in touch with you regarding potential cooperation.
   （礼貌而专业，适合初次联系） 
5. I noticed your company is active in [market/industry], and I believe we can provide value to your business.
   （个性化开场，显示你做过调研） 
6. Greetings from [Your Company], a leading manufacturer of [product].
   （简洁的公司自我介绍，常用于开发信开头） 
7. I came across your profile on [platform/website] and thought our products might be relevant to your needs.
   （展示信息来源，避免像群发邮件） 
8. We have been supplying [product] to clients in [region/country] for over [X] years.
   （强调经验和市场覆盖面） 
9. I hope everything is going smoothly with your business this season.
   （带一点关怀语气，更人性化） 
10. Allow me to briefly introduce our company and see if there might be an opportunity to work together.
    （非常适合第一次尝试联系潜在客户）

产品介绍型开发信（20例）

适用场景：首次联系潜在客户，重点突出产品特色，简洁展示优势。

1. We are a direct manufacturer of [product], offering competitive prices and stable quality. 
2. Our [product] is widely used in [industry], and we’d like to explore cooperation with you. 
3. With over 10 years of export experience, we have established long-term clients in [region]. 
4. Our factory is ISO-certified and ensures strict quality control for every shipment. 
5. We specialize in producing [product] that meets CE/FDA/RoHS standards. 
6. Our [product] combines durability and cost-effectiveness, making it popular in [market]. 
7. We can customize [product] according to your specifications and packaging requirements. 
8. Our production capacity allows us to handle both small and bulk orders efficiently. 
9. We have successfully supplied [product] to well-known companies in [country/industry]. 
10. Our new product line in [category] has received positive feedback from international clients. 
11. We provide OEM/ODM services to support your brand expansion. 
12. Our [product] uses eco-friendly materials, which is highly demanded in [market]. 
13. We offer flexible MOQ policies to support initial cooperation. 
14. Our prices are competitive without compromising product quality. 
15. We ensure timely delivery with reliable logistics partners. 
16. Our [product] has been tested and approved by [authority/standard]. 
17. We are confident our [product] can help you reduce sourcing costs while maintaining quality. 
18. We can provide free samples of [product] for your evaluation. 
19. We are continuously improving our products to meet the latest industry trends. 
20. We look forward to becoming your reliable supplier for [product] in [market].

报价与询价回复型开发信（15例）

适用场景：客户对产品有兴趣或已发询盘，需要提供价格、付款条件及更多细节。

1. Attached is our quotation sheet for your reference. Please let us know if you need further details. 
2. Thank you for your inquiry. Here is our best price for [product] based on your requested quantity. 
3. Our quotation is valid for 30 days and includes standard export packaging. 
4. The unit price for [product] is [price], based on an MOQ of [quantity]. 
5. For larger orders, we are able to offer additional discounts. 
6. Shipping cost to [destination] is estimated at [amount], subject to final confirmation. 
7. We can provide both FOB and CIF terms depending on your preference. 
8. Our standard payment terms are 30% T/T deposit, 70% balance before shipment. 
9. For sample orders, PayPal or Western Union is also acceptable. 
10. Lead time is approximately [X] days after receiving your deposit. 
11. Please find attached our product catalog and price list for your review. 
12. We are pleased to offer free samples, with freight cost borne by the buyer. 
13. The quotation includes insurance coverage up to the destination port under CIF terms. 
14. If you can confirm your target price, we will evaluate and try to match it. 
15. We look forward to your confirmation so that we may proceed with production arrangements.

试单与样品申请型开发信（10例）

适用场景：客户对产品有兴趣，但希望小批量试单或先拿样品确认。

1. For the first cooperation, we’d be glad to provide a small trial order. 
2. Samples are available for your evaluation, and we can ship them within 3 days. 
3. We welcome trial orders to help you test our product quality and service. 
4. To support your market testing, we accept small quantity orders at the beginning. 
5. Our sample policy allows you to check both quality and packaging before bulk order. 
6. We can ship samples by DHL/UPS/FedEx to ensure fast delivery. 
7. Sample costs are refundable once a bulk order is placed. 
8. We recommend starting with [X units] for trial so you can evaluate market feedback. 
9. Trial orders usually help our clients build confidence for long-term cooperation. 
10. Please let us know your preferred models for the trial order, and we will prepare accordingly.

跟进客户型开发信（15例）

适用场景：客户没有回复，或需要确认订单/报价进展。

1. Just following up to check if you had a chance to review our last email. 
2. I’d like to follow up regarding your feedback on the quotation we sent last week. 
3. Have you had the opportunity to evaluate our samples? 
4. I’m checking in to see if you need any further details about our [product]. 
5. Kindly let us know if our offer meets your current requirements. 
6. Please advise if you are ready to move forward with the order. 
7. We’d be glad to arrange a call to discuss your questions in detail. 
8. Do you need additional certificates or documents from us to proceed? 
9. I wanted to follow up and see if there are any updates from your side. 
10. We remain very interested in cooperating with your company and look forward to your reply. 
11. Could you please share your decision regarding the proposal we sent earlier? 
12. If you have a target price in mind, we’d be happy to review and adjust accordingly. 
13. I’d appreciate your feedback so we can proceed without delay. 
14. Just a gentle reminder in case my previous email was overlooked. 
15. Looking forward to hearing from you at your earliest convenience.

节日问候型开发信（10例）

适用场景：圣诞、新年、国庆等节假日，通过问候加深关系，同时适度推广产品。

1. Wishing you a joyful holiday season. We’d also like to share with you our latest catalog. 
2. Happy New Year! May this year bring success to your business. 
3. Merry Christmas and best wishes to you and your family from our entire team. 
4. Season’s Greetings! Thank you for your continued trust and support. 
5. Wishing you prosperity and good health in the coming year. 
6. On this festive occasion, we’d like to express our appreciation and look forward to future cooperation. 
7. Happy holidays! Please find attached our updated product list for your review. 
8. We wish you a successful new quarter and hope our products can support your upcoming projects. 
9. Thank you for your trust this year. Wishing you joy and business growth ahead. 
10. Warm wishes for the holiday season — may it bring you peace, happiness, and opportunities.

长期合作型开发信（10例）

适用场景：客户已经有过订单，或者你希望将合作关系升级为长期合作。

1. We’d be glad to discuss a long-term cooperation plan with you. 
2. For repeated orders, we can offer more flexible payment terms. 
3. We value sustainable partnerships and hope to become your reliable supplier in [industry]. 
4. To support long-term cooperation, we are open to signing annual supply contracts. 
5. With consistent orders, we can guarantee priority production and faster delivery. 
6. Long-term cooperation will allow us to provide you with more competitive pricing. 
7. We’d like to establish a stable supply chain with your company for mutual growth. 
8. We are open to developing customized products exclusively for your market. 
9. Our goal is to build a long-term partnership based on trust, quality, and service. 
10. Let’s work together to create a win-win cooperation for the future.

外贸开发信的注意事项（常见错误与避免方法）

• 主题模糊 → 客户看不出重点 
  • 错误示例：“Products from China” 
  • 这样既不突出产品特色，也没有吸引力。 
  • ✅ 改进：“Eco-Friendly Packaging Supplier – Ready to Support Your Market” 
• 内容过长 → 客户没时间阅读 
  • 很多新人习惯把公司介绍写得很详细，但客户通常只会花 30 秒 浏览邮件。 
  • ✅ 建议：控制在 150–200 字，突出核心卖点。 
• 没有 CTA → 客户不知道下一步该做什么 
  • 错误示例：邮件结束时只写“Looking forward to your reply.” 
  • ✅ 改进：“Could you please confirm if you’d like to receive our full catalog?” 
  • ✅ 改进：“Shall we schedule a quick call next week to discuss further?” 
• 只谈自己，不提客户需求 → 容易被忽视 
  • 错误示例：整封邮件都在介绍公司历史、规模、设备。 
  • ✅ 改进：结合客户背景写一句：“We noticed your company is focusing on [industry trend], and our [product] could support this demand.” 
• 缺乏个性化 → 容易被当垃圾邮件 
  • 千篇一律的模板化内容（Dear Sir/Madam）很难获得回复。 
  • ✅ 建议：用客户公司名或负责人的名字，展示你有做调研。

结论

外贸开发信写得好，能快速提升客户回复率。
本文整理的 100个英文开发信例句，覆盖了从初次联系到长期合作的常见场景。
👉 建议你先挑选与自己业务最相关的 10 个模板，逐步优化，形成适合自己的写信风格。